What we look for in a new brand at Beautyworld Middle East 2026

Beautyworld Middle East is the largest beauty trade fair in the region — the 2025 edition brought together more than 2,500 exhibitors from 68 countries and over 85,000 trade visitors. For a Dubai distributor, it is the one week of the year when most of the brands we would want to carry are in the same building.

Evergreen Glow Trading will be walking the halls on all three days, 6 – 8 October 2026 at Dubai World Trade Centre. We are not exhibiting this year; we are there to meet brands on their own stands. If you are an international brand looking for a route into the UAE and GCC, this page explains what we look for and how to book time with us.

What we are looking for

We are a licensed Dubai importer, wholesaler and distributor. We take brands from their home market into UAE retail, pharmacy, salon, hotel and e-commerce channels, and we handle the registration, import and warehousing in between. When we meet a new brand, these are the things that decide whether a conversation goes further:

• A clear category fit. Our range covers skincare, dermocosmetics, hair care, oral care, fragrance, colour cosmetics and baby care. Brands with a defined position inside one of those categories are much easier to place with UAE buyers than a broad "everything" catalogue.
• Regulatory readiness. Every cosmetic product sold in the UAE has to be registered (MoIAT, and Dubai Municipality's Montaji system for Dubai). We coordinate that on the UAE side, but it goes far faster when a brand arrives with full ingredient lists, certificates of analysis and a free-sale certificate already in hand.
• A realistic price ladder. UAE retail prices are set by the market, not by the brand. We look for pricing that still leaves room for the retailer, the distributor and the brand once import, registration and 5% VAT are accounted for.
• Marketing support. Brands that bring product training, imagery and launch content do better here. We are honest about that.
• Sensible exclusivity. We can work exclusively or non-exclusively. What matters is that the terms match the volume the brand actually expects from the UAE.

What we bring to the table

Registration and compliance coordinated on the UAE side; import, customs clearance and Dubai warehousing; wholesale distribution into retail, pharmacy and salon channels; and marketplace listings — our Amazon.ae storefront is live today, with Noon to follow. In short, one partner from the port to the shelf.

Book time with us at the show

We would rather have a planned 20 minutes on your stand than a chance meeting in a corridor. Email [email protected] or WhatsApp +971 50 861 0676 with your stand number and a line about the brand, and we will come to you. You can also use our contact page.

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