Beautyworld Middle East 2026: a strong week for Evergreen Glow
Evergreen Glow took part in Beautyworld Middle East in Dubai, 6–8 October 2026. The week brought a strong flow of qualified leads, signed agreements and the first partner projects now under way.
Beautyworld Middle East is the largest beauty trade fair in the region — the 2025 edition brought together more than 2,500 exhibitors from 68 countries and over 85,000 trade visitors. This year Evergreen Glow Trading took part from 6 – 8 October at Dubai World Trade Centre, and we are glad to report that it was a very productive show for us.
What came out of the show
Over three days we met international brands looking for a registered, reliable route into the UAE and wider GCC market, together with local buyers. Many conversations moved quickly from introductions to concrete next steps.
- A strong pipeline of qualified leads from brands and buyers.
- Agreements concluded. Several partnership contracts were finalised during and straight after the show.
- Work already under way. With those agreements in place, registration, import planning and onboarding have started with our new partners.
What this means for brands and retailers
Brands increasingly want a single partner who can take care of product registration, import and customs clearance, Dubai warehousing and distribution — from the port to the shelf. That is the service we offer.
We will share more as each new partner brand goes live.
Talk to us
If we met at the show, thank you — we will be in touch with everyone we spoke to. If we have not met yet and you would like to discuss the UAE market, send a short note about your brand and the markets you already sell in. Email [email protected] or WhatsApp +971 50 861 0676, or use our contact page. Our brand partners page explains how a partnership works.
Want to talk about the UAE? Email [email protected], WhatsApp +971 50 861 0676, or use our contact page.
