Middle East Cosmetics Show 2026: meeting UAE retailers and regional brands in Sharjah

The Middle East Cosmetics Show is a newer fixture on the UAE calendar. Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce, its first edition in 2025 brought around 200 local and international brands under one roof. The 2026 edition runs for ten days, 9 – 18 October at Expo Centre Sharjah, and unlike Beautyworld it is open to the public as well as the trade.

That makes it a different kind of show for us. Beautyworld is where we go to meet international brands. Sharjah is where we expect to meet the people who sell beauty products to UAE customers every day — and the regional brands that want to reach them.

Who we are hoping to meet

• Retailers, pharmacies and salons building or refreshing a beauty range, particularly anyone looking for Korean skincare, French dermocosmetics or clinical hair care that is already registered and in stock in Dubai.
• UAE and GCC brands that want wider distribution than they can manage on their own — into pharmacy chains, salon groups, hotel amenities or online marketplaces.
• Anyone bringing a new beauty product to the UAE and trying to understand registration, import and wholesale before they commit.

What we can offer a UAE retailer

We supply case-pack wholesale from Dubai stock, so replenishment is measured in days, not shipping weeks. Every product we carry is registered for sale in the UAE. Our current brands include Institut Esthederm, Uriage, A-Derma, Ducray, Phyto, Murad, Klairs, Aromatica, Arencia, Biodance, rom&nd and Euthymol, with more in onboarding. If you are building a range and want to see what is available before the show, our brands page is the place to start.

Find us at the show

We will be visiting across the ten days rather than holding a stand. To make sure we connect, message ahead: email [email protected], WhatsApp +971 50 861 0676, or use the contact page and tell us which day you will be there.

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